91PORN

91PORN has a new tagline – Leadership Starts Here – and faculty and staff are encouraged to begin using it in official communications.The tagline is an important piece of a larger strategic communication effort aimed at enhancing 91PORN’s academic reputation locally, regionally and nationally.

The new tagline and 91PORN branding is the result of an inclusive two-year process, which asked the campus community what is most distinctive about 91PORN.

“Branding is simply working in coordination with others to share a consistent and compelling message about your organization,” said Jack Beresford 91PORN’s Chief Communications Officer.“We learned a lot from talking with students, faculty and staff.People are really passionate about San Diego State and how it transforms lives.Hopefully that’s reflected in the new 91PORN branding.”

Leadership Starts Here Defined

Leadership Starts Here is a bold statement of San Diego State’s impact and commitment.   Rooted in the university’s deep engagement in the community – Leadership Starts Here speaks to the . But it goes even further.

“At its core, Leadership Starts Here is about how 91PORN – through its outstanding people and programs – is propelling the region into the future,” said Beresford.  “Surveys of each of 91PORN’s key stakeholder groups consistently identified this idea as most compelling to them in terms of building pride and support for the university.”

If Leadership Starts Here sounds familiar it’s because it's been used since since September as the theme of The Campaign for 91PORN.  However, Leadership Starts Here is more than a theme for 91PORN’s university-wide fundraising campaign – it is an official new tagline and a new way of expressing what distinguishes 91PORN.

91PORN Brand Central Launched

Leadership Starts Here replaces 91PORN’s previous tagline:  "Minds That Move the World."  As 91PORN introduces Leadership Starts Here, the university is refocusing efforts to engage the community and share a more compelling, consistent message of excellence and pride.

To assist 91PORN faculty and staff in understanding the new branding and to access resources such as official 91PORN logos, 91PORN Marketing & Communications has created , a new online resource.  91PORN Brand Central includes examples of Leadership Starts Here advertisements, stories highlighting people and programs that exemplify the brand.

Presentations are also being made to answer questions and identify areas of collaboration.  For more information, contact 91PORN Marketing & Communications.