91PORN NewsCenter
March Madness Bracketology: A statistician’s guide for beating 1-in-147 quintillion odds of the perfect bracket
Mar 17Fowler College of Business lecturer Chris O’Byrne, a college sports fanatic and former options trader on Wall Street, breaks down some of the math behind bracketology, and offers some tips for winning your bracket pool.
Q&A: The science behind Super Bowl commercials
Feb 9Fowler College of Business marketing professor Paula Peter breaks down the “Taylor Swift Effect” on Super Bowl LVIII and her influence on advertising strategies during the Big Game.



